Case Studies & Client Stories

We supported Milan-based AppQuality (now unguess), a digital crowdtesting company, in expanding their Growth Stack by experimenting, validating, and scaling new Growth Activities, especially related to new industries and new geographical markets, reaching an annual 1000% ROI. We ran our Growth Engine defining and prioritizing the best growth tactics to be run with Minimum Viable Tests (MVTs).

We supported Wayra, a global accelerator by Spain-HQed Telco giant Telefonica, and their portfolio companies in LatAm on growth and investment readiness topics with tailored 1-1 mentoring sessions. We were selected because of our capability of working with global ventures and in handling different business models and industries. 12 months after the program startups raised seed and Series A rounds

We helped Berlin-based Blinkist to build a minimum viable test to validate if there is an opportunity to create a value proposition that low-touch and enterprise B2B would buy and implement in their organizations. We found plenty of validations, with some enterprise companies buying big bulks of licenses and striking some great B2B2B partnerships.

We supported San Francisco-based Wideo, a DIY multimedia and video editing SaaS, in reducing their very unstable churn rate, which was creating problems in the sustainability and predictability of their growth. We worked on customer segmentation identifying the ones finding the most value from the solution and focusing pricing and product features. This decreased churn and increased CLTV

We supported Europe-based hubraum, the corporate accelerator of Deutsche Telekom, a German and DAX30 telco corporations, and their B2B SaaS portfolio companies on growth-related challenges via growth engineering workshops and then 1-1 mentoring and consulting activities to the more mature companies that had identified specific challenges already.

We helped at that time Italy-based Health Robotics with their heavy technical management team to understand the opportunities that VC investments would bring to fuel commercial growth in markets like the US and Asia. We co-created the investment cases (based on the different regional growth scenarios and cases), investment materials and data rooms needed for the fundraising process.

We supported NYC-based and YCombinator-backed Stylelend, a peer to peer (P2P) lending marketplace in the fashion industry, to strategize, develop, and execute a new B2B channel (to complement their P2P offering) to provide as an innovative solution to large US retailers. We created the B2B offering, value proposition, business and partnership model into a sales deck to pitch the corporations.

We helped the Startup Initiative of Intesa SanPaolo Innovation Center, a corporate innovation center by Intesa SanPaolo, an Italian-HQed banking giant, and their international 700+ portfolio companies on growth-related topics as a mentor and consultant. We were involved in internally pitching sessions, being a sparring partner and providing actionable insights and tools to improve each case

We helped Lima-based Proteus Labs, a startup that provides water treatment solutions with patented bacteria incubation systems, to define product packaging and pricing for each of the verticals like restaurant, food processing, supermarkets, and malls they wanted to target. Furthermore we created and executed a growth engine with the related growth funnels for the go-to-market in those verticals.

We helped Singapore-based B2B SaaS scaleup ezCloud on their challenge to structure, validate, and accelerate their growth across different channels in 3 countries across South East Asia for existing and some new products. With our growth engineering framework we quickly reiterated experiments and found channel-market fit, increasing the customer base by 300% and reducing the blended CAC by 70%.

We helped Tereo, a Peruvian/Belgian JV that develops biogas and biofertilizers plants, to launch and validate their novel energy service based on their own biogas and biofertilizer plants with a different business model and with numerous enablers and stakeholders, in the LATAM market. Once validated we engineered a growth system that could be sustainably run by their team to push regional growth.

We supported AOH, a Saudi investment holding which had also an VC investment arm, to provide preliminary analysis on some deep tech and digital tech deal flow that were out of the expertise and geographical scope of their investment and portfolio teams. We focused the analyses especially on growth and go-to-market related topics, and the business case and funding ask behind it.

We provided Ljubljana-based ABC Accelerator with our highly interactive and high-octane Growth Days Program since 2015 by delivering a mix of onsite workshops, and onsite and remote 1-1 mentoring and follow up sessions. We worked with over 100+ startups and scaleups in 5 different batches on a wide range of industries and challenges.

We helped Mapsalud, a Lima-based corporate occupational health SaaS, part of Wayra's portfolio, to grow their products to 4 countries in LATAM (Chile, Ecuador, Colombia, Mexico) by creating a 7-figure lead pipeline with top-notch corporations. We also helped create a semi-automated and completely engineered growth system and funnels, with which Mapsalud can keep executing their growth operations.

We helped Singapore-based B2B SaaS scaleup ezCloud on raising 2 VC rounds, the first 6-figure seed round from local business angels and after 18 months their 7-figure Series A round led by SEA group in Singapore. We supported the whole process end-to-end, from helping to research investors that fit the business, through getting warm intros and meetings, to closing and negotiations.

We supported Logistcompare, a London-based B2B warehouse marketplace and platform, to launch their growth stack (specifically the acquisition strategy, customer segmentation and development, outreach material preparation, CRM setup, and Sales Ops). We created a solid potential lead pipeline that could validate the early stages of their venture development that opened next steps in the roadmap.

We supported Italy-based 720 an innovative skiing and biking helmet to secure their first 6-figure seed funding round with prominent European angel investors. We worked with the founding team to come up with all the elements to build a 0-Series business plan, with a marketing/sales plan pre-tested with some potential distribution partners and a minimal funding plan.

We helped Vietnam-based iCheck, a solution to fight counterfeit products, to solve some challenges related to their value proposition to the millions of users on the platform, like the lack of stickiness of the platform and the missing revenue model. We helped to create a solid investment case based on the revised business model and helped them raise their 8-figure Series A round with local VCs

We helped Munich-based digital health (pathology) on raising their 7-figure Series A round from European investors, which we completed with a mix of institutional VC investors and top tier private health-focused VC funds. We supported the whole process end-to-end, from helping to research investors that fit the business, through getting warm intros and meetings, to closing and negotiations.

We helped France-based Ambassade1927 to set up their initial iteration of their B2B + B2B2B marketing and sales process and funnels (based on their initial French experience) to be deployed for the European markets. We analyzed and prioritized markets based on a set of variables and tropicalized all materials for the markets and co-created a first CRM of partners to validate the go-to-market with.

We helped London-based MyGravity, an innovative customer loyalty solution for SMEs, to prepare and close a 7-figure bridge seed round in mainly the UK (super angel funds and seed funds). We co-created all the investment materials, the data room, did the investor research and shortlisting and supported on the outreach and negotiations activities. MyGravity was acquired by Bink in 2017.

We supported Vietnam-based VSV Accelerator, a top tier early stage startup accelerator in Vietnam and Southeast Asia, to filter and prioritize the most promising startups in their program selection processes. During the programs we advised their portfolio companies on growth and fundraising with a highly engaging and tailored 1-1 activity.

We have been teaching 1000+ professionals employed in the top leading corporations from all over the world on niche entrepreneurial finance topics, deep diving into corporate venturing and venture capital, informal and formal VC fundraising, valuation methods and working on actionable case studies from FFA's professional practice. Our NPS score reached average 8.9/10 throughout the years.

We helped Italian-based aries.creative, a leading advertising and marketing agency in Northern Italy, in analyzing their competitive positioning and advantages as new local and international competitors were joining the markets. We identified corporate venturing solutions (like hackathons, startup days) that could support each challenge and provided a system to self-manage the venturing activities

We supported Vietnam-based Hachi, a hydroponic urban farming solution for households, on their early stage growth experimentation and validation, starting from defining the minimum viable market tests to validate the initial value proposition and determining product and business model pivots, like moving to a B2B business model, in which Hachi would build and operate their own hydroponic farms

We helped Vietnam-based Ebaohiem, a Insurtech startup offering a leading insurance comparison platform, in shaping their growth strategy, by analyzing their past growth tactics (like FB Ads and content marketing) and CAC/CLTV metrics and then defining new tactics to expand the growth stack, like SEM, API partnerships.

We supported Vietnam-based Boxme, an fulfillment network for worldwide merchants in Southeast Asia in preparing a growth-driven investment case to raise funds from their prominent venture builder NextTech, collecting and reviewing their core metrics and KPIs, like merchant CAC, CLTV and margins. We co-built their financial model and the projections based on a validated merchant acquisition model

We helped Vietnam-based Ship60, a last mile delivery provider, to explore and validate a new competitive positioning in this very competitive market segment. We identified some customer segments like corporate documents and pharmaceuticals delivery which was untapped in the market. We positively validated early traction by creating landing pages, initial SEO content and testing service pricing

We supported Beijing-based JXJTech, a healthtech company providing elderly care products and solutions, to define how to enter the EU and in which national market to focus on based on different variables. We afterwards started an outreach campaign targeting 500+ health-related companies to potentially close strategic product partnerships and validate interest in their solutions.