
Previous Wayra (Telefonica)
AppQuality (now unguess) is a crowdtesting company based in Milan, Italy focused on helping companies test their digital products through AppQuality’s existing network of over 500,000 testers worldwide.
AppQuality found some traction on the main domestic market already, based on simple B2B outbound sales activities and through events, but had some issues to find next steps in their growth phase and wanted an external partner to explore opportunities with high velocity and fast reiterations.
FFA worked with AppQuality on the Growth as a Service (GaaS) product and framework, which we reiterated for 48 weeks, executing a series of B2B outbound sales activities, going through different industries, channels, geographical markets, and many more. We generated 3000+ leads, 200+ meaningful interactions and 60+ leads (worth USD 10K+), in addition validated the best performing combination of variables set in the outreach.
” FFA supported us to run a Growth Engine creating efficient and effective Minimum Viable Market Tests (MVMT) and helping us in the execution of the experiments on local, regional and international markets. Also a valuable sparring partner for our present activities, always challenging and questioning our status quo. “
” FFA supported us to run a Growth Engine creating efficient and effective Minimum Viable Market Tests (MVMT) and helping us in the execution of the experiments on local, regional and international markets. Also a valuable sparring partner for our present activities, always challenging and questioning our status quo. “
AppQuality (now unguess) is a crowdtesting company based in Milan, Italy focused on helping companies test their digital products through AppQuality’s existing network of over 500,000 testers worldwide. Essentially, AppQuality adopts an Uber-like model to software testing.
AppQuality raised various seed rounds from European investors and reached profitability already. Previously they were incubated by global top 3 university-lead incubator PoliHub in Milan. To date they raised EUR 13.9M from seed funds and prominent VCs in Europe.
AppQuality found some traction on the main domestic market already, based on simple B2B outbound sales activities and through events. While for sure they found product-market-fit (PMF), the next steps in the growth phase were a bit more tedious. What to do next? Which channel to activate? How to test the approach in other geographical markets?
FFA worked with AppQuality on the Growth as a Service (GaaS) product and framework, which is structured in 3 phases:
We ran our Growth Engine for 48 weeks, we ran:
But most importantly we came up with a generated a multivariate analysis and an advanced segmentation on all the outreach data, providing a very detailed information on the best performing combinations of all the variables utilized.