Appquality (now unguess)



Growth Engine: During the 24 Growth Sprints we run roughly 32 growth experiments with tests and positively validated around 5 Growth Activities. Some validations, like in the example of Email Marketing Automation had impressive metrics, e.g. with overall funnel performance beating the ones of existing activities by 400%.

Growth Activities: For the example of Email Marketing Automation we have been running it in 3 different countries in Europe, generating thousands of cold emails with a good number of warm leads and contract closings with highly positive marginal profitability (CLTV = 30 x CAC).

So the question becomes: What keeps any company back of doing something similar?

  1. Lack of knowledge of potentially viable growth activities, tactics, hacks, best practices and case studies which are either shallowly provided by the media, sold by specific solution/product providers or pushed by evangelists believing in a certain way of doing things.
  2. There is no silver bullet! Everyone telling you that they have one for you is trying to sell you something. We have a decade of experience across industries, channels, markets, business models, products, and still we don’t think that we can predicate which combination of activities is the best.
  3. What works for one company, doesn’t for another one, doesn’t matter how similar or different they are. Variables like product, business model, pricing, timing, market situation (macro and micro), and many more impact on what works in growth for the ones or the others.

5 ways to deadlift your growth strategies

In every startup conference, you will find a panel about startup growth challenges and secret recipes.. If we ask you to spell out a growth strategy for B2B SaaS companies starting with the letters G R O W T H, can you finish this challenge in one minute? Our answers in this Resource

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Wideo (500)


FFA executed the Growth Engineering Process and the result produced was the following:

  1. We identified that there were some customer segments that were related to professionals of large organizations using Wideo products for their internal tasks and activities. This puts Wideo’s product into the B2B / Enterprise IT & SaaS space, which has completely different rules, product requirements, value propositions, pricing, etc. This made Wideo eliminate some of the more B2C consumer-driven product features and related team members, in order to strengthen the new B2B setup
  2. Within these new customer segments we identified some industries in which Wideo was being used in a particular way:
    – E-Commerce (use Wideo to automatically mass-produce tailored presentation videos about the products in the shop)
    – Martech especially in Email Marketing (create customized embedded explainer videos that validated to be increasing CTR of emails
    – HR in corporations (use Wideo to create branded Wideos for all type of internal communication needs, like new employee onboarding, announcements, product explainers, etc.)

Stylelend (YCombinator)


FFA produced the presentations and decks which were used to close some very large US-based fashion retailers (names under non-disclosure) and high-end boutiques to set up a pilot on some pieces of the new season’s collection under the new Stylelend model.