Digital transformation – Guide for the consumer goods industry
Learn more about the adaption of Consumer goods industry in the new Digital Age
NEW TECHNOLOGIES, ACCELERATED GLOBALIZATION, MASS DIGITALIZATION ARE RAPIDLY EXTENDING THE PLAYGROUND OF ANY COMPANY
ADAPTABILITY, FLEXIBILITY, CAPACITY TO EXPERIMENT QUICKLY ARE BECOMING VITAL ELEMENTS OF ANY COMPANY.
BUSINESS, REVENUE AND COST MODELS ARE CHANGING AT HIGH RATES, CREATING HYBRID AND COMPLEX MODELS FOR FAST CHANGING GLOBAL MARKETS AND AUDIENCES
INNOVATION IS BECOMING MORE COMPLEX, WITH NEW FRAMEWORKS AND PARADIGMS USED TO DISCOVER, MANAGE AND MONETIZE INNOVATIONS
We believe that there is no magic formula for any company when it comes to innovation – that’s why we focus on a multi-layered and reiterative step-by-step approach and our 4-blocks framework, in order to identify winning projects early on that increase the long-term competitiveness and reduce the risk of over-investing in non-fitting approaches.
Innovation needs to be integrated into overall strategy and has to be managed properly Regardless of the innovation frameworks utilized, every organization needs a clear innovation strategy and management by using processes and tools, in order to maximize innovation output..
Innovations produced and formed from your internal assets, activities and know-how The most common and traditional way of producing innovations is within the boundaries of the organization, utilizing internal assets, people and knowledge.
Tackle into the innovations produced outside of your company and within your ecosystem The ecosystem around an organization can be a valuable source for potential innovations that can be brought into companies by limiting the relative risks and costs.
Elevate certain internal innovations to full potential by externalizing them In many cases it is more efficient and effective to deploy and monetize innovations outside of the company’s boundaries with the use of special purpose vehicles or tools.
Leaning on our 4-blocks framework we support you in setting up a tailored innovation strategy and in putting in place the right processes by choosing, implementing and integrating all the needed tools and change management techniques, in order to successfully control, analyze and leverage your innovation output.
One crucial element in enabling innovation capabilities in corporations and SMEs is to establish an entrepreneurial culture within the cross-functional innovation teams. This can be obtained by training managers, specialist engineers marketers and sales executives to think and act like entrepreneurs / startups.
The main challenge is to achieve the cultural change within the core innovators without disrupting the core business and processes of the company.
We support companies to setup solid Open Innovation frameworks and tools, in order to be able collaborate with their external stakeholders (customers, suppliers, service providers, universities, R&D centers, etc.) to obtain both soft inputs like ideas, visions, feedback and hard inputs like technologies, patents, access to new business models and processes.
Some of the specific tools include WOM campaigns, Technology Radars and Startup Scouting Programs to name a few.
We enable companies to identify and setup the most suitable corporate venturing activities, in order for them to get access to innovation coming from startups and ventures in the market. We can select the most suitable activities from a broad range of activities matching the specific strategic goals and budgets of the company.
Some activities include Hackathons, Corporate Accelerators, Corporate Venture Capital, Venture M&A.
We help you boost your organization’s ideation, invention and innovation capabilities, by enabling the innovators in your organization with targeted training, correctly set incentives and the needed underlying processes and tools, without disrupting your core day-by-day routines and work.
We support companies in discovering and implementing new and innovative business models around their existing core business models, products, services and value propositions, by analyzing different technologies, innovations and value chains outside of the company’s industry and markets.
Some of the specific frameworks and tools we use are the Business Model Innovation Canvas, Blue Ocean Strategy and Business Venturing (on-demand) to name a few.
We support companies in implementing process innovations, especially related to digital and agile transformation of their organizational structures. Being involved with digital, high-tech and tech-enabled businesses with excellent digital process innovations all year long, we built a considerable stack of tools and solutions that can be implemented in any other organization with immediate impact.
We identify the value of your organization’s intellectual property (IP) by using a broad range of valuation techniques, needed to commercially deal with their IP on the markets. We support companies to define a sound IP strategy including which IP to commercialize and which IP to utilize internally, in order to maximize the profitability of their intangible assets.
We support companies to spin-off or spin-out certain ideas, innovations, business models with a startup-like setup, by combining the strengths of the corporation (trusted brand, financial stability and regional-global reach) with the strengths of ventures (flexibility, quick decision making, focus).
We can provide both corporate startup and intrapreneurship training and services, and also hands-on support as venture partners, in order to co-execute ventures with your internal corporate teams.