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CONVINCING INVESTORS ABOUT YOUR BUSINESS AND INVESTMENT CASE CAN BE TOUGH, BUT WHY?

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Investors expect you to be investment-ready on all “qualifying” aspects

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You need to prove that you will turn investors’ money into accelerated growth and more value

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You need to develop defensible projections of you key metrics which often require a deep understanding and modeling skills of your growth mechanics and underlying KPIs

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You need to show you are going to be that one “Winner Takes All” candidate which VCs love to invest in

Leaning on our FFA Investment Readiness (IR) framework
we support you in raising from Seed through Series A-B rounds to ICO rounds internationally (Europe, USA and Asia) by solving all your IR gaps, preparing your fundraising kits and polishing your investment materials

Check out how we helped iCheck to strengthen their investment case in preparation for a 7-figure series A fundraising round

HOW DO OUR SERVICES WORK?

Because of the nature of innovation we have a highly reiterative, hands-on and interactive approach in all of of our consulting and educational services.

Step 1 – Extended IR Check-up

We perform an in-depth assessment of your investment-readiness

We will ask you to provide us with all relevant information and we will conduct targeted interviews to deep dive into your business and progress. We will apply the FFA Investment Readiness (IR) framework in order to cover all elements that will be of vital importance for formal investors

Step 2 – Addressing your IR gaps

We support you in solving the gaps identified in order to strengthen the investment case

We will provide you with a list of identified gaps to be addressed during and after the project.
Our team will support you in gathering missing elements from the market (market size, competition, etc).
The aim of this phase is to develop all information elements for the fundraising kit.

Step 3 – Preparing IR fundraising kit

We will provide standard templates for the investor kit and adapt them to your investment case

Time to sum up all the work done: we will work side by side with your team in order to finalize all investor material, namely a pitch deck, a financial scenario (past performance + projections), an executive summary.

Step 1: Extended IR Check-up

We perform an in-depth assessment of your investment-readiness

We will ask you to provide us with all relevant information and we will conduct targeted interviews to deep dive into your business and progress.

We will apply the FFA Investment Readiness (IR) framework in order to cover all element that will be of vital importance for formal investors:

FFA Investment Readiness (IR) framework

Problem/ Opportunity

What problem or opportunity are you solving / chasing, what are the potential solutions and why you are better/smarter/cheaper or more appealing

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Market / opportunity size:

How big is your market (TAM/SAM/SOM), what are the market dynamics and what segments are you aiming to target

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Product / Services

How your product services are solving the problem of your target customers?

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Competition and Competitive advantages

How the competition look like, what makes you special compared to other players?

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Team

What makes you the right team to execute your business successfully?

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Growth & Business model

Revenue streams, lifetime value, cost structures and scalability

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Marketing & Sales

Acquisition channels, acquisition costs, funnels and conversions. Sales models, processes and cycles

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KPI & Growth

Key metrics & growth drivers, traction

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Financial Model

Available past/actual data and future projections

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Fundraising and Valuation

How much funding you need, growth plan, what is your company valuation, investor exit opportunities

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Step 2: Addressing your IR gaps

We support you in solving the gaps identified in order to strengthen the investment case

We will provide you with a list of identified gaps to be addressed during and after the project. Our team will support you in gathering missing elements from the market (market size, competition, etc). Aim of this phase is to develop all information elements for the fundraising kit.

Identified Gaps can be of two types:

Short term gaps

Related to missing information that can be easily retrieved by the company. We will guide and work with your your team in order to produce it (eg: specific KPIs, competitive analysis, market quantifications)

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Long term gaps

The company might be missing certain important aspects of the fundraising (eg: growth strategy & KPIs) which need to be addressed with targeted mid-long term activities. In this case we will provide clear guidelines on how to approach the problem and offer targeted support

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Step 3: Preparing IR fundraising kit

We will provide standard templates of the investors kit that worked in the past and adapt them to your business & investment case

Time to sum up all the work done: we will work side by side with your team in order to finalize all investor material, namely a pitch deck, a financial scenario (past performance + projections), an executive summary.and deployment

Deliverables of the Investment Readiness Consulting

Long term gaps

We will summarize the weaknesses you have to address to strengthen your business proposition in the long term, providing ideas & action plans on how to solve them

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Pitch deck

We will prepare a pitch deck summarizing all the evidences and material collected during the Investment Readiness consulting, aiming to clearly stating the investment case and unique proposition of your company to investors. The pitch deck is a “reading” pitch deck, suitable to be sent to investors by email with self-explanatory text. An example of pitch deck can be found here

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Executive Summary

The executive summary is a 2/3 pager document which provides further details on the company and the investment case, suitable to be sent by email or handed over at events. An example of executive summary can be found here

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Financial scenario

The financial scenario is an highly customized financial model which is designed around your business model and mechanic and shows key elements of the past financial performance as well as projections for the next 2/4 years (based on company stage). The financial scenario will provide a clear overview of the company KPIs, business model & metrics, future projection & valuation calculations.

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TESTIMONIALS

Working with FFA helped us to strengthen our business strategy and close our fundraising successfully

Vu The Tuan, CEO, iCheck

FAQ

How do you define the exact scope of work of the consulting work?

During the Step 1 of the consulting project we will deepen our understanding about the business and investment case and assess which topics, problems and gaps to work on and define a more precise scope of work. If the gaps are too big and the scope of work is too large, we can decide to only focus on big problems, provide a more soft coaching support or drop it completely. It’s up to you to decide!

After the consulting we believe that we can raise money on the market? Can you support us?

The objective of the consulting activity is to get you to investment-readiness. If we achieve the objective together and you are interested in keeping us around for the fundraising, you can check how our Fundraising Execution & Support service works.

Is it possible to stop an on-going consulting project?

Our primary interest is in having clients & projects that find success in the markets. If you don’t need our support anymore, we will be more than happy to step out. Usually, we ask a 4-week notice period if not agreed upon differently before.

CLIENTS STORIES & CASE STUDIES

Caganu

Learn how we helped Caganu to strengthen the investment case in preparation for their Series A fundraising

Ship60

Learn how we helped Ship60 in solving their growth and fundraising problems

Boxme

Learn how we helped Boxme to strengthen their investment case in preparation of a Series A funding round

ENGAGED BRANDS

INSIGHTS, RESEARCH AND RESOURCES FROM OUR WORK

VIEW ALL RESEARCH & RESOURCES