Appquality (now unguess)



Growth Engine: During the 24 Growth Sprints we run roughly 32 growth experiments with tests and positively validated around 5 Growth Activities. Some validations, like in the example of Email Marketing Automation had impressive metrics, e.g. with overall funnel performance beating the ones of existing activities by 400%.

Growth Activities: For the example of Email Marketing Automation we have been running it in 3 different countries in Europe, generating thousands of cold emails with a good number of warm leads and contract closings with highly positive marginal profitability (CLTV = 30 x CAC).

So the question becomes: What keeps any company back of doing something similar?

  1. Lack of knowledge of potentially viable growth activities, tactics, hacks, best practices and case studies which are either shallowly provided by the media, sold by specific solution/product providers or pushed by evangelists believing in a certain way of doing things.
  2. There is no silver bullet! Everyone telling you that they have one for you is trying to sell you something. We have a decade of experience across industries, channels, markets, business models, products, and still we don’t think that we can predicate which combination of activities is the best.
  3. What works for one company, doesn’t for another one, doesn’t matter how similar or different they are. Variables like product, business model, pricing, timing, market situation (macro and micro), and many more impact on what works in growth for the ones or the others.

EzCloud (Growth)


ezCloud is a SaaS startup offering property management and channel management products for the hospitality industry. Started in 2013 with corporate IT solutions, ezCloud released the first SaaS product for medium-small hotels in 2016 and needed brand new sales and marketing processes to bring the product to market.

Fast Forward Advisors supported ezCloud to design and execute a new growth model for the cloud solutions, allowing the company to dramatically increase sign ups while reducing the customer acquisition costs.