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In a globalized and accelerated world companies have to deploy products and services to as many markets and as quickly as possible

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Products and services are being tailored for niche markets, which require companies to target global markets in order to maximize monetization within product lifecycles

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Developed markets are becoming saturated and highly competitive, while there could be plenty of opportunities in high-demand driven emerging and developing countries

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International growth is becoming more complex and therefore needs new strategic and operational models, like global partnerships development, soft- and hard-landing strategies and cross-border M&A

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Understanding and prioritizing the right markets and business planning and budgeting for the market entries can strongly influence the success of the internationalization strategy

We support corporations and SMEs in defining international growth opportunities and tapping into both developed and emerging markets globally, by providing our know-how in 50+ countries and 10+ industries

HOW DO OUR SERVICES WORK?

 

We analyze the overall company strategy and operations and based on our 3-step go-to-market framework (see below) identify which markets could be tested, setup and developed by the company.

 

We believe that there is no magic formula for any company when it comes to internationalization – that’s why we focus on a multi-layered and reiterative step-by-step approach, in order to identify winning projects early on and reduce the risk of over-investing in non-fitting strategies, projects or markets.

Step 1:
Market Research & Competitive Analysis

We analyze the status-quo and problems of your company and assess improvement opportunities

We will ask you to provide us with all relevant information, variables and problems of your status-quo innovation strategy and management, in order after a thorough analysis to come up with improvement opportunities and impactful project ideas

Step 2:
International Growth Strategy & Planning

We analyze the status-quo and problems of your company and assess improvement opportunities

We will ask you to provide us with all relevant information, variables and problems of your status-quo innovation strategy and management, in order after a thorough analysis to come up with improvement opportunities and impactful project ideas

Step 3:
International Growth Execution & Operations

We analyze the status-quo and problems of your company and assess improvement opportunities

We will ask you to provide us with all relevant information, variables and problems of your status-quo innovation strategy and management, in order after a thorough analysis to come up with improvement opportunities and impactful project ideas

Market Research & Competitive Analysis

Understand, analyze and prioritize which markets and segments to focus on in your internationalization path

Do you want to know which new markets could or should be of interest for your business?

Do you feel that you don’t have enough understanding about potential global (and especially) emerging-developing markets for your business?

Market Research & Competitive Analysis

 

Globalization brought a wide variety of markets that companies can be focusing on, but given the limited resources and the specific variables of the products and services provided, only a subset of these markets make sense to be targeted.

By analyzing and comparing market and industry structures, buying behavior, competition, barriers to entry, infrastructure, easiness of distribution and expected cost structures and investments we are able to provide an idea of which geographical markets or areas you could be focusing on.

International Growth Strategy & Planning

Define the best strategy and have a concrete plan to internationalize your business

You don’t know how to ideally setup and plan the entry into potentially interesting international markets?

Do you find it difficult to plan and quantify the investment and operational costs of such an internationalization?

International Growth Strategy

 

We support companies to define a solid go-to-market strategy, by matching the strategic goals of the company with the structure and specifications of the target markets. From strategic partnerships enabling distribution or export of products and services, through the direct market entry by the creation of a foreign entity, representative office and/or manufacturing facility, to strategic merger & acquisition and investments.

When considering options we analyze the risk-reward structure and consider the initial business and financial variables of the company into account, in order to rule out non-suitable strategies.

International Growth Business Planning

 

Based on the go-to-market strategies we produce a complete set of business and financial plans including income statement and cash flow projections, KPIs and metrics and cost structure calculations which are the basis for the go/no-go decision making and provide a clear idea of the upside potential in the target market versus the needed investments and resources in a given timeline.

In case the company is developing the internationalization plan for raising external funding to support the growth strategy, we can support in providing additional support in preparing specialist and niche plans with additional analyses and information.

International Growth Execution & Operations

Executing the internationalization strategy in an efficient and effective way is key for the success of the operation

Do you feel that you need operational and execution support, especially in the early stages of the expansion?

Are you looking for someone trustful to provide you with independent controlling and supervisory functions in the new markets?

International Growth Soft-Landing

 

We support your company to operate a Soft-Landing in the target markets, which includes the execution of activities with lower cost and investment and therefore with lower financial risk, but provide the first vital steps of the market entry for the company.

Activities include the identification, setup and first negotiations of distribution and import agreements, setup of legal entity and HR structure, creation of long- and short-lists of potential acquisition or partnership targets and execution of preliminary marketing and business development activities.

International Growth Hard-Landing

 

The natural step after the Soft Landing is to support the company in Hard Landing in the target market, which includes all the market entry operations that require the full business and financial commitment and deployment.

Activities include the creation of a fully operational entity, manufacturing or manufacturing plant, the hiring of a fully staffed local and international operations, the execution of a merger & acquisition or joint venturing transaction and the full deployment of the marketing and sales budgets.

Interim-Country Management

 

After fully landing in the target market the company could benefit from keeping external expertise on the ground in certain key functions like controlling and finance as interim managers or board advisors. The benefits of having an independent but trusted third party interim management are that especially in the early stages the market entry flow can be ensured until someone trusted can be found for key management positions and the controlling function is unskewed and highly precise.

Is your company ready to go international?

Let us know, we’d love to support you achieving your objectives!

BOOK YOUR FREE CONSULTATION TODAY

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INSIGHTS, RESEARCH AND RESOURCES FROM OUR WORK