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Aries.Creative

We supported aries.creative in identifying potential improvements in their competitive positioning via corporate venturing solutions

#Marketing Agency#Europe

Company & Background

Aries.Creative is a leading creative, advertising and marketing agency in Northern Italy, right on the border with Switzerland and Austria and nested within the Alps (Dolomites) famously known for summer and winter tourism and therefore for the related business. In this context Aries.Creative was founded and after 26 years created a quite strong experience in serving clients in that sector.

Challenges & Needs

Aries.creative although supported by over 25 years of experience in providing prime products and services to their clients has started to see competition from new companies in the same sector (but offering more extensive products and services, serving more elements in the tourism and hospitality marketing value chain) and from extended competition (digital marketing agencies).

 

Solutions & Impact

FFA supported Aries.Creative in analyzing their competitive position on the market, and proposed to implement a corporate venturing process that could enable the company in the mid- and long-term to identify and develop new products and services, by collaborating with external parties, in order to obtain a new competitive edge. We implemented a system to manage and prioritize present and future potential corporate venturing activities.

 

These messages keep our motivation high and our team going strong

“ FFA has given us a fresh view on opportunities that we can pursue, in order to position ourselves uniquely on the market, providing plenty of valuable innovation and venturing options. “

Anna Dallemulle

“ FFA has given us a fresh view on opportunities that we can pursue, in order to position ourselves uniquely on the market, providing plenty of valuable innovation and venturing options. “

Anna Dallemulle
CEO | Aries.Creative

Company & Background

Aries.Creative is a leading creative, advertising and marketing agency in Northern Italy, right on the border with Switzerland and Austria and nested within the Alps (Dolomites) famously known for summer and winter tourism and therefore for the related business. In this context Aries.Creative was founded and after 26 years created a quite strong experience in serving clients in that sector.

They are providing all the typical marketing and digital agency products and services, like website design and hosting, digital and performance marketing, digital transformation in tourism (hotels, institutions), to name a few.

Challenges & Needs

The main challenges at Aries.creative were the following:

1.  Digital and Marketing Agency offering is becoming a commodity
Aries.creative although supported by over 25 years of experience in providing prime products and services to their clients has started to see competition from new companies in the same sector (but offering more extensive products and services, serving more elements in the tourism and hospitality marketing value chain) and from extended competition (digital marketing agencies).

2.  IT and developer as employees are hard to find and hire
Aries.creative started struggling in finding employees in tech (especially front- and backend developers), because the market has become competitive and much tech talent is working remotely for top tier companies (also outside of the regional borders) and/or starting their own products and service on the market.

Solutions & Impact

We deployed our Corporate Venturing and CVC consulting service to support Aries.creative:

1.  Corporate Venturing Workshop
We analyzed the market (both macroeconomically speaking), but also on the local level and identified the main core positioning problems and tried to map these out to identify holes, problems and therefore opportunities in each of these. Additionally we identified a system, with which the client could self-manage the potential improvements of their competitive positioning with corporate venturing solutions.

2.  Reiterative Corporate Venturing Process Design
We implemented a system to manage and prioritize present and future potential corporate venturing activities for Aries.creative, to be used initially with our support and in the mid-/long-term autonomously with no expert support. We provided interesting corporate venturing activities into the process, which could fit the needs and capabilities of Aries.creative in the short term.

OUR IMPACT

  • Concepts around open innovation (and how to fuel the company’s innovation capabilities from outside, without increasing CAPEX or long-term OPEX significantly), e.g. running hackathons / startup weekends for specific problem sets
  • Opportunities in Corporate venturing, trying to cooperate with small, early stage startups in the sector and building strategic product/content partnerships (instead of trying to build everything in-house)
  • Creating and providing innovation workshops for and with their hospitality clients, and identify new solutions for them (and by doing this becoming more a strategy / innovation consulting firm with product capabilities)